Grey Poupon—New Product Launch Print Campaign
Grey Poupon asked us to create a print campaign to launch their first brand extension beyond Dijon-style mustard in 120 years. Talk about pressure. Bold visuals combining each mustard with its ingredient and playful headlines instantly convey the specific, ingredient-based appeal of each new flavor. The ads ran in national publications including Gourmet, Food & Wine, Cooking Light, Better Homes & Gardens, People and Real Simple. Was the campaign successful? But of course. (Art Director: Rick Outten)
