CamelBak—Print Campaign
CamelBak empowers athletes to break free from constraints. In this print campaign, we came up with the idea to show CamelBak users literally breaking free by pursuing their activity outside the limits of the ad in the adjacent white space. The headline “H2Out” pays off the promise that CamelBak water bottles and hydration packs will let you get out and go further. (Art Director: Rob Johnson)
